Case Studies
Selected engagements across AI, quantum technology, digital assets, and creator economies.
LazAI
An AI application layer company pioneering decentralized AI infrastructure needed to launch a series of mission-critical milestones (whitelist campaign, testnet, and mainnet) while maximizing media exposure on a lean budget.
The company needed institutional-grade media coverage and investor confidence without the six-figure conference sponsorship packages that typically buy that visibility.
We executed an in-person saturation campaign with zero paid sponsorship spend. Every placement was earned through organic pitching. We aggressively pitched executives for speaking slots, secured on-site studio interviews with top-tier outlets, and coordinated press release distribution around every technical milestone. To bridge the AI narrative into mainstream finance, we leveraged our media network to secure featured interviews syndicated across major financial news platforms, validating the company's technology for a financially sophisticated audience.
- Secured over $150K in earned media value with zero sponsorship spend. 100% organic pitching.
- Placements included live conference appearances, studio interviews, and features across leading crypto and financial media
- Press releases achieved wide distribution across financial aggregators and business outlets
- Successfully set the stage for mainnet launch with sustained media momentum
BTQ Technologies
A publicly traded quantum technology company with breakthrough capabilities in post-quantum cryptography and energy-efficient mining faced a fundamental visibility problem. Retail and institutional investors couldn't understand their value proposition.
Quantum computing is one of the most technically complex sectors in technology. Concepts like lattice-based cryptography and neutral atom computing are impenetrable to even sophisticated investors. The company needed a narrative translation layer that could bridge academic cryptography to the platforms where modern financial conversations happen.
We designed a large-scale distribution campaign focused on the two platforms driving retail volume and sentiment: X and YouTube. On X, we activated a network of high-authority accounts to reframe the company's defensive capabilities as an investment thesis: if you are long crypto, you must be long quantum defense. On YouTube, we facilitated deep-dive product reviews and educational content that translated whitepapers into digestible visual essays. A forward-looking component was optimizing for Answer Engine Optimization (AEO), flooding the ecosystem with structured, high-quality content that trained AI search algorithms to associate the company with quantum defense and post-quantum blockchain security.
- Transitioned the company from unknown to recognized across the crypto ecosystem
- YouTube deep-dives generated hundreds of thousands of views from high-intent investors
- AEO strategy resulted in the company appearing as a primary citation in AI-generated answers about quantum blockchain security
- Successfully bridged post-quantum cryptography into a retail-accessible investment narrative
Blockware Solutions / Hashrate Hackers
An established Bitcoin mining infrastructure company, known as the gold standard in North American mining, decided to enter the Bitcoin Ordinals market with a new subsidiary project.
The company needed to launch a gamified digital art collection for a community of collectors and gamers, without diluting its reputation as a serious industrial operation. Bitcoin mining companies are viewed as industrial entities. An NFT launch carried the risk of looking gimmicky or unfocused.
Rather than distancing the project from the mining brand, we leaned into it. We positioned the collection as the only Ordinals backed by real hashrate, using the parent company's industrial reputation as the ultimate validator in a market plagued by anonymous founders. We transitioned the CEO's public persona from mining operator to cultural investor, booking high-profile interviews where he articulated the investment thesis behind Ordinals as immutable artifacts on the most secure blockchain in the world. We took the campaign offline with heavy conference support, ensuring the team was visible and delivering the message in person.
- Successfully launched the collection with strong market reception
- Built a hybrid community bridging the mining and Ordinals ecosystems
- Modernized the parent company's brand, opening media opportunities beyond standard mining coverage
- Created a new revenue stream without diluting core business positioning
Armando Pantoja (TallGuyTycoon)
A major Key Opinion Leader with 1M+ total reach across Instagram and other platforms had significant audience influence but no monetization infrastructure for sponsored content and business partnerships.
Despite having one of the largest crypto-focused audiences on Instagram and strong technical credibility (including recognition from Fortune 100 technology companies for blockchain engineering), the creator had zero revenue from business development. There was no sales team, no pipeline, no pricing structure, and no process for inbound or outbound deal flow.
We built the entire business development operation from scratch. This included designing a pricing model, building a sales pipeline, assembling and training a dedicated sales team for sponsored content, and creating processes for inbound qualification and outbound prospecting. Beyond direct monetization, we positioned the creator for mainstream media opportunities, scheduling interviews on major financial and tech outlets, booking high-profile guests for his own channel, and securing speaking positions at major conferences worldwide.
- Scaled from $0 to $30K+ per month in recurring revenue within the first year
- Built and trained a dedicated sponsored content sales team
- Secured mainstream media interview placements and conference speaking positions
- Established sustainable, repeatable revenue infrastructure that operates independently
The Wolf of All Streets (Scott Melker)
One of the most recognized voices in crypto and finance, with 1M+ followers across X, YouTube, and a top-ranked podcast, had an established audience and brand reputation but an underperforming business development operation that wasn't converting influence into revenue at scale.
Despite being one of the highest-signal voices in the space, the existing sales process lacked structure. Outreach materials were inconsistent, there was no dedicated BD team, and the pricing and packaging of sponsorship inventory didn't reflect the true value of the audience. Revenue was being left on the table.
We overhauled the entire sales operation from the ground up. This meant redesigning all outreach materials and sales collateral, restructuring sponsorship packaging and pricing to capture the premium value of the audience, and building a full business development team under our management to handle inbound and outbound deal flow across X and YouTube. We implemented systematic prospecting, pipeline management, and follow-up processes, turning what had been ad hoc deal-making into a repeatable, scalable revenue engine.
- Averaging $150K+ per month in recurring sponsorship and partnership revenue
- Rebuilt all sales materials, pricing models, and outreach collateral from scratch
- Built and manage a dedicated BD team operating across X and YouTube inventory
- Continuing to scale sponsors and partners with sustained monthly growth